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	November 5, 2008 Get Ahead Of The Rich Media Management Curve Answers To Frequently Asked Questions About Digital Asset Management by Stephen Powers with Kyle McNabb, Keith K. Tsang	Average: 7  (1 rating)

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Executive Summary

As the number of rich media assets continues to rise, so too does enterprise interest in digital asset management (DAM) to help manage the use of these assets in online channels and reduce the costs of creating them. However, information and knowledge management (I&KM) professionals still run into confusion about what DAM can do versus other ECM solutions, the different flavors of DAM, typical problems for DAM implementations, and rich media metadata strategies. This document answers questions that I&KM pros frequently ask about DAM.

TABLE OF CONTENTS

• 1. Can We Use An Existing Content Management Solution To Handle Rich Media Assets?
• 2. What Is The Difference Between DAM And Marketing Asset Management (MAM)?
• 3. Where Do Organizations Typically Run Into Problems Around DAM?

This is an excerpt

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