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For eBusiness & Channel Strategy Professionals
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April 16, 2008 How To Get Customers To Shop OnlineHow Consumers Research, Buy, And Get Servicean introduction by Carrie Johnson
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Executive Summary
Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This somewhat counterintuitive data points to the biggest challenge that eBusiness executives face — creating an online value proposition and experience that go beyond simple order taking.
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