For Professionals

Primary Analyst Photo	Document Information	Rate this Document
	September 5, 2006 Getting Consumers To Use Mobile Services Using Social Computing Energy To Build Contagious Mobile Services by Niek van Veen with Jaap Favier, Andrea Carini, Lizet Menke	Average: 10  (2 ratings)

This is an excerpt

Executive Summary

Mobile services have not been able to turn high consumer awareness and interest into usage and revenues. To successfully market new services, product managers will improve usability, make the services complementary, and increase the addressable market. They will use two complementary methods to achieve this: taking more control via an inside-out approach and sharing this control with target consumers in an outside-in manner.

TABLE OF CONTENTS

• The Mobile Industry Is Littered With Broken Dreams
• The Wrong Focus Caused Sluggish Uptake Of New Mobile Services
• Inside-Out: Using Mobile's Strengths
• Outside-In: Using Social Computing Energy

RECOMMENDATIONS

• Smart Product Managers Will Use Social Computing To Launch New Services
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.