For Media & Entertainment Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 2, 2005 Getting Real About Podcasting Podcasting Is An Internet Radio Feature — Not A New Market by Ted Schadler with Josh Bernoff

This is an excerpt

Executive Summary

Podcasts give consumers on-demand control over Internet radio. This power shift has fueled a frenzy of podcast creation and consumption that threatens to swamp the simple reality: Podcasting is just a way to extend the reach of Internet radio. Understanding this will help podcast creators, distributors, and advertisers plot a strategy: Begin with Internet radio before jumping into podcasting, adapt radio advertising models, and charge for copy-protect premium programming.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.