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	December 10, 2008 Global Electronic Commerce Web Sites Preparing Vendors for Expanding Marketing Needs by Zia Daniell Wigder with David Daniels, Patti Freeman Evans

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Executive Summary

International site operators are struggling with an increasingly complex set of marketing needs, while vendors are aiming to differentiate themselves through their global offerings.

Key Questions

• How extensively are global Web site operators relying on vendors for their electronic commerce and localization needs?
• What online marketing tactics are global Web site operators embracing, and how can vendors best position themselves to take advantage of these evolving client demands?

This is an excerpt

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