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	March 25, 2009 Global Expansion Through International Shipping Serving Customers In International Markets From A Domestic Base by Zia Daniell Wigder with Patti Freeman Evans, Lauriane Camus, Brendan McGowan

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Executive Summary

With budgets squeezed in today's economic environment, many US companies are looking for low-cost options to tap into international consumer demand. International shipping provides a way for merchants to test international waters and diversify revenues without significant upfront investment. International shipping holds challenges, however: Accurately calculating import duties and taxes can be difficult and managing international credit card fraud risky. International returns are often costly and complex. Merchants must ensure they are positioned to manage the multiple issues surrounding international shipping or risk jeopardizing their brand in international markets. Additionally, to maximize the benefits of international shipping, merchants must pair global shipping options with support for marketing campaigns in international markets.

TABLE OF CONTENTS

• International Shipping Is Becoming A Popular Global Expansion Strategy
• Fees Add Up When Shipping To Canada And Beyond
• Vendors Can Alleviate International Risk
• Anthropologie And Dr. Martens Expand Globally

RECOMMENDATIONS

• Retailers Can Use Vendors To Reduce Risk But Must Market Offerings Abroad
• Supplemental Material
• Related Research Documents

This is an excerpt

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