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For Interactive Marketing Professionals

Primary Analyst Photo Document Information Rate this Document

November 11, 2008

Global Online Advertising

Lessons from Multicountry Advertisers

by Zia Daniell Wigder

with Nate Elliott, David Daniels, Emily Riley

This is an excerpt

Executive Summary

Despite a downturn in the economy, many advertisers continue to boost spending on the online channel in international markets.

TABLE OF CONTENTS

itemExecutive Summary

itemUS Advertisers Starting to Embrace the Online Channel Beyond US Borders, but Missing Key Opportunities

itemEuropean View: A Global Community Site's Online Advertising Perspective

itemLatin American View: An Advertising Network's Perspective

itemAsian View: A Mobile Marketing Technology Provider's Perspective

itemMiddle Eastern View: A Global Airline's Online Advertising Perspective

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Zia Daniell Wigder

Technology

Customer Experience, Web Site Design, Marketing & Advertising, Interactive Marketing

Geography

Asia Pacific, Europe, North America