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	July 21, 2009 (updated July 23, 2009) Global Online Population Forecast, 2008 To 2013 by Zia Daniell Wigder with Patti Freeman Evans, Vikram Sehgal, Brendan McGowan

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Executive Summary

Despite the global economic slowdown, worldwide use of the Internet continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is projected to grow, Asia remains the biggest global growth engine: 17% of the world's online population will live in China in 2013. Although online population does not immediately correlate with online spending, the Internet's power is as strong in the political and cultural arenas as it is in the economic one. Multinational organizations of all kinds must understand the dynamics of the shifting global online population to ensure that they are positioned to take advantage of emerging international opportunities.

TABLE OF CONTENTS

• The Internet User Base Is Increasing In Every Area Of The World
• North America: Growth Will Continue, But At A Tempered Rate
• Europe: Emerging Markets Drive The Online Population Increase
• Asia: The Global Powerhouse Gets Even Bigger
• Latin America: Brazil Will Remain A Top Internet User Market In The Region
• Middle East And Africa: The Online Population Is Small But Growing Rapidly
• Supplemental Material
• Related Research Documents

This is an excerpt

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