For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 17, 2010 Global Online Population Forecast, 2009 To 2014 An Overview Of Global Adoption To Help Plan For International Initiatives by Zia Daniell Wigder with Carrie Johnson, Vikram Sehgal, Brendan McGowan	Average: 9  (2 ratings)

This is an excerpt

Executive Summary

Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population growth will come from Asia, which will represent 44% of the online population in 2014. A look at the shifting global online population reveals that the base of Internet users in North America and Western Europe will increase by only a few percentage points a year, while the equivalent growth rate in many developing markets will be 10% or more. Although online population does not immediately correlate with online spending, international eBusinesses must understand the changing global online population numbers in order to understand the dynamics of the markets in which they currently operate and plan for international expansion going forward.

TABLE OF CONTENTS

• The Global Online Population Continues Its Upward Trajectory

WHAT IT MEANS

• The Majority Of Online Users Are No Longer In North America And Europe
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.