with David Daniels, Ian Fogg, Mark Mulligan, Dorothee Guthrie-Vogel, Patti Freeman Evans
This is an excerpt
Executive Summary
Online retailers are increasingly looking to foreign markets for long-term revenue growth. However, they are hindered by the many hurdles of global expansion.
TABLE OF CONTENTS
Executive Summary
Online Retailers Remain Cautious About Global Expansion
Changing Global Dynamics Are Driving Interest in Non-US Markets
Successful Staffing Will Require Relinquishing Some Central Control
Case Studies
Report Methodology
This is an excerpt
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