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For eBusiness & Channel Strategy Professionals

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May 14, 2008

Global Online Retail

Navigating Successful International Expansion

by Zia Daniell Wigder

with David Daniels, Ian Fogg, Mark Mulligan, Dorothee Guthrie-Vogel, Patti Freeman Evans

This is an excerpt

Executive Summary

Online retailers are increasingly looking to foreign markets for long-term revenue growth. However, they are hindered by the many hurdles of global expansion.

TABLE OF CONTENTS

itemExecutive Summary

itemOnline Retailers Remain Cautious About Global Expansion

itemChanging Global Dynamics Are Driving Interest in Non-US Markets

itemSuccessful Staffing Will Require Relinquishing Some Central Control

itemCase Studies

itemReport Methodology

This is an excerpt

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