For Interactive Marketing Professionals

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	June 19, 2009 Go Big Or Go Home Advertising How To Make A Big Impression And Cut Through The Clutter With Display Marketing by Emily Riley with Nate Elliott, Niki Scevak, Emily Bowen	Average: 8  (2 ratings)

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Executive Summary

Online users see more than 1,800 online ads per day, which is an increase of more than 250% since 2004. How can online brand marketers make a big impact when they are competing with so many other advertising messages? The key is to develop a Go Big or Go Home media buying strategy, which embraces larger ad sizes and rich media technology and takes advantage of several TV media buying standards, including pumped-up frequency, share of voice, and creative execution.

TABLE OF CONTENTS

• Consumers Are Inundated With Online Advertising
• Marketers Must Go Big To Cut Through The Clutter — And Save Online Content

RECOMMENDATIONS

• Bold Online Branding Requires The Go Big Or Go Home Strategy
• Supplemental Material
• Related Research Documents

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