For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	September 11, 2007 Google Analytics Brings Basic Web Analytics To The Masses The Forrester Wave™ Vendor Summary, Q3 2007 by Megan Burns with Harley Manning, Adele Sage, Steven Geller, Andrew McInnes

This is an excerpt

Executive Summary

Google Analytics released version 2 of its product in May of this year. The tool has a simplified interface that's based on extensive user research and provides context and visualizations that make data easy to understand. It provides a great deal of functionality for a free tool and is a great fit for small to midsized businesses, departments in large organizations, and large AdWords buyers. But Google Analytics doesn't offer all of the features that today's enterprises need, like visitor segmentation. That means that enterprise class shoppers will have to wait and see how Google's plans to add more features in the coming year materialize.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.