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November 18, 2005 Google Analytics Wags The Long TailGood News/Bad News For High-End Vendorsby Bob Chatham with Nate L. Root, Caroline L. Carney |
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Executive Summary
On November 13, 2005, Google announced Google Analytics, a free Web analytics service targeted at the long tail of small and medium-size businesses that lack a Web analytics solution. While "free" is a powerful word, the Urchin product on which Google Analytics is built is less than a Web analytics powerhouse. The offering will succeed at the lower end of the market, but won't completely ruin the party for high-end vendors.
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