For Interactive Marketing Professionals

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	August 2, 2007 Google and Yahoo Are Favorite Brands Online by David Card with Zia Daniell Wigder

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Executive Summary

Coca-Cola topped both the Harris and BusinessWeek/Interbrand best brand surveys. JupiterResearch surveyed online users regarding their online brand preferences.

Key Questions

• What are consumers' favorite online brands?
• What are the characteristics of the various brand fans?

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