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	November 6, 2007 Google Bootstraps An "Open" Mobile Platform The Open Handset Alliance Gives The Mobile Internet A Needed Boost by Charles S. Golvin with Ted Schadler, Ellen Daley, Michelle de Lussanet, Niek van Veen, April Lawson	Average: 8  (5 ratings)

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Executive Summary

On November 5, 2007, Google, together with a congress of mobile operators, handset makers, software vendors, and others dubbed the Open Handset Alliance, unveiled a mobile device software platform called Android. Built on Linux and entirely open source, this platform addresses challenges faced by many in the mobile ecosystem and will foster the development of myriad new Internet-powered mobile applications. The payoff for Google? A more open environment that will expand its exposure in the form of new apps, new demand, new services, and new screens for advertisements. Forrester's take? The Android platform will change the mobile landscape — slowly.

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