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February 28, 2007 GPSFocusing the Core Feature to Drive Salesby Andrea Wood with Michael Gartenberg, Belis Aksoy |
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This is an excerpt
Executive Summary
The market for global positioning systems (GPS) is growing, demonstrated by Garmin's investment in ad space during the 2007 Super Bowl. However, vendor expectations should be tempered. Consumer interest shows products are still niche, and industry changes must occur to see significant changes in uptake.
Key Questions
- How many online consumers own GPS devices?
- Where do consumers prefer to access GPS?
- What can vendors do to increase market share?
This is an excerpt
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