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For Consumer Product Strategy Professionals

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June 20, 2008

GPS Devices

Moving Beyond Automobile Integration

by Michael Gartenberg

This is an excerpt

Executive Summary

Global positioning system (GPS) devices will remain popular as vendors look to differentiate their products from offerings optimized for in-vehicle use.

Key Questions

  • How important are GPS services to consumers?
  • What types of GPS receivers are consumers interested in purchasing?
  • What role do cell phones play in location-based services?

This is an excerpt

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