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November 12, 2004

Grading Price Solutions For Nonretail Industries

Forrester Wave™: Nonretail Price Solutions, Q4 2004

by Noha Tohamy

with John Ragsdale, Jessica Harrington

This is an excerpt

Executive Summary

Manufacturers and distributors have been investing in pricing tools, ranging from visibility and reporting to complex optimization. And while the vendor market is still fragmented, users' satisfaction with achieved ROI is encouraging prospects to take the plunge. In order to capitalize on these investments, user companies must move beyond standalone pricing solutions and use these tools to smooth out supply and demand mismatches.

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