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	March 12, 2008 Green Marketing Targeting Environmentally Conscious Small-Business Executives by Sonal Gandhi with David Daniels, Bailey Liackman

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Executive Summary

Currently, for small-business executives, being environmentally conscious may just be a matter of personal choice. However, it will rapidly become a response to the demands of their own green customers.

Key Questions

• How environmentally conscious are small-business executives?
• What can marketers to small businesses do to position themselves in the increasingly green marketplace?

This is an excerpt

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