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July 13, 2007

Green Teens

Reaching a Trendy, Engaged Audience Online

by David Card

with Amanda Guzman, Zia Daniell Wigder

This is an excerpt

Executive Summary

Green is in this year, and US teenagers are participating in the trend.

Key Questions

  • What characterizes the online teens who are concerned about the environment?
  • How can programmers and marketers best reach these online green teens?

This is an excerpt

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RESEARCH CATEGORIES

Technology

Marketing & Advertising, Interactive Marketing, Sales, Marketing, & Product Strategy, Marketing & Sales Strategies

Industry

Media & Entertainment, Consumer Media & Entertainment, Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America