For eBusiness & Channel Strategy Professionals

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Executive Summary

The adoption of eStatements in the US continues to grow, which we track by looking at data from Forrester's North American Technographics® Financial Services Online Survey, Q3 2007. In the past two years, online consumers receiving an eStatement for their credit card grew from 42% to 55%, a 31% increase. Among consumers who have given up paper statements, environmental concerns drove them to move to eStatements. The Gen Y segment has made the most progress in giving up paper statements, while Seniors are still clinging to paper. But there's still work to be done: Across all deposit and credit product categories, 45% of those consumers still receiving paper statements report that they'll never switch to eStatements. But the other 55% of paper statement junkies could be convinced to change their ways. What would it take? A mix of financial incentives and help with record-keeping alternatives.

TABLE OF CONTENTS

• The State of eStatement Adoption
  • eStatement Adoption Differs By Product And Age
  • Environmental Concerns Move Consumers Paperless
  • Checking Account eStatement Adoption
  • Savings Account eStatement Adoption
  • Credit Card eStatement Adoption
  • Student Loan eStatement Adoption
  • Mortgage eStatement Adoption
  • Home Equity eStatement Adoption
  • Nonadopters Can Be Convinced To Ditch Paper
• eStatements Won't Truly Succeed Without Some Changes
• Supplemental Material

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