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April 20, 2009 How To Grow US Mobile Video Adoptionby Neil Strother, Seth Fowler with Michelle de Lussanet, Laura Wiramihardja |
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This is an excerpt
Executive Summary
The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making mobile video faster and higher-quality, but significant adoption is still lacking. Subscription-based models have generated some success stories, but mass adoption of mobile video will continue to wait until barriers are reduced and the delivery of inexpensive (or free), easy-to-consume, and compelling content becomes available.
Features
Forecast: US Mobile Video Market, 2009 To 2013
This is an excerpt
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