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Executive Summary
In February, Toshiba officially threw in the towel and gave up its efforts to establish HD-DVD as the HD disc format of the future. To the victor — Blu-ray — go the spoils of this ugly format war. But just what those spoils are is still a big question. Winning the HD format war is like winning a minor league baseball championship: It might mean a lot to the team, but it's not where the money is. Instead, DVDs will continue to dominate the recorded media market, despite Blu-ray's technical superiority. Rising competition from digital downloads and video on demand (VOD) only turns up the heat. Blu-ray could do well in 2008, selling as many as 2 million non-PlayStation 3 (PS3) units, but only if prices come down, content lists bulk up, and makers focus on marketing the value that matters most to likely buyers: watching great movies.
TABLE OF CONTENTS
- Hooray! The HD Format War Is Over
- Attention Now Turns To The Powerful New Enemy — DVD
- Desperately Seeking The Next Wave Of Likely Blu-ray Buyers In The US
RECOMMENDATIONS
- Blu-ray Product Managers Should Target Likely Buyers In Three Ways
WHAT IT MEANS
- Despite Blu-ray Makers' Best Efforts, The Five-Year View Keeps DVDs On Top
- Related Research Documents
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