For Content & Collaboration Professionals

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	November 19, 2009 Harnessing Social Networking To Drive Transformation by Rob Koplowitz with Matthew Brown, Sara Burnes	Average: 8  (6 ratings)

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Executive Summary

When one of the world's largest defense contractors says, "We need to move from a culture of 'need to know' to a culture of 'need to share,'" you stop and listen. Competing in an industry driven by the mantra "loose lips sink ships," BAE Systems has identified a greater threat: failing to tap the collective wisdom and actions of its people. Smart organizations are looking to tap into the full power of the enterprise and beyond to drive better and faster decisions and to foster innovation that will keep them at the forefront of the changing economy. One approach that's top of mind for business technology leaders is the use of social networks to drive communities that span traditional organizational structures, or a Facebook for the enterprise. The types of organizations that are leading the trend may well surprise you.

TABLE OF CONTENTS

• A Shift In The Web 2.0 Conversation
• Social Networks Upend An Enterprise Collaboration Legacy
• Big Social Networking Wins From Unconventional Sources

RECOMMENDATIONS

• Now Is The Time To Evaluate Social Networking In Your Organization

WHAT IT MEANS

• Laugh At The Social Networking Sea Change At Your Own Peril
• Related Research Documents

This is an excerpt

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