For Interactive Marketing Professionals

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	December 20, 2007 Harte-Hanks Provides An Economical Email Solution But Doesn't Live Up To Its Potential The Forrester Wave™ Vendor Summary, Q4 2007 by Julie M. Katz with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass

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Executive Summary

More than two years since its acquisition of the Postfuture platform, Harte-Hanks still hasn't put its muscle behind its email program. The vendor includes some useful campaign setup and dynamic content functionality, but it hasn't made the advances the other email platforms have in the way of integration and data flexibility. Still, marketers working with Harte-Hanks enjoy an added benefit: It's the least expensive option.

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