For Media & Entertainment Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 17, 2005 HDTV And The Coming Bandwidth Crunch Consumers' Appetite For Big TVs Drives Demand For Fat Content by Josh Bernoff with Chris Charron, Tenley McHarg, Sally M. Cohen

This is an excerpt

Executive Summary

Consumers lust for the new big, flat TV sets — 39% of consumers say their next TV will be a flat-panel plasma or LCD TV set. Even consumers with below average incomes are buying big TV sets. As HDTV penetration grows past 50 million homes in the next five years, increasing numbers of networks will switch to HDTV, while cable and satellite providers will find half of their digital subscribers signing up for HDTV service. Result: a major bandwidth crunch in cable and satellite. Producers, networks, and advertisers should move to HD quickly for their programs. Telcos should make the breadth of HDTV choices a selling point as they roll out TV over IP.

TABLE OF CONTENTS

• HDTV Reaches All Demographic Groups
• HDTV Will Spread Rapidly In Cable And Satellite

RECOMMENDATIONS

• HDTV Imperatives For The Television Industry
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.