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	December 10, 2008 HDTV in the UK Acquiring Customers in a Depressed Economy by Laurence Meyer with Ian Fogg, Galina Naydenova

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Executive Summary

The UK is the most advanced European market with regard to the number of TV households that subscribe to high-definition TV (HDTV) service. However, the majority of British HD-enabled TV set owners do not yet pay for receiving HDTV packages.

Key Questions

• To what extent are UK HDTV set owners satisfied with the existing HDTV offerings?
• How significant an impact, if any, will the economic downturn have on HDTV service adoption in the UK?
• How can pay TV service providers continue to drive growth of their HDTV subscriber base?

This is an excerpt

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