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November 18, 2008 Health Management ServicesAssessing Consumers' Demand and Providers' Preferences in a Slowing Economyby Monique Levy with David Daniels |
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Executive Summary
Health stakeholders are aggressively pursuing the potential market for online health management services and products. For instance, HealthVault (Microsoft) has already established hundreds of partnerships with various health services, including Kaiser Permanente and CVS Caremark.
Key Questions
- How fast have adoption and interest in online health services grown since 2005?
- Which Web sites or channels do online users prefer as providers of online health services?
- How likely are online users to pay out-of-pocket for online health services?
This is an excerpt
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