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	July 18, 2007 Healthcare Provider Tools Sway Consumers' Choices Can Health Plans And Vendors Provide The Credible Data That Consumers Seek? by Julie Snyder with Carrie Johnson, Brendan McGowan	Average: 8  (2 ratings)

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Executive Summary

To facilitate provider selection in the world of healthcare "consumerism," an influx of tools designed to help consumers choose a hospital or physician can now be found online — tools that are available directly to the consumer but also through health plan sites. With all these choices, who will succeed in this crowded market and will they supply what the consumer wants? Forrester believes that the health plan or vendor that can credibly tackle consumers' top desire — patient feedback — while offering consumers the most user-friendly, comprehensive, end-to-end tool will see success. Forrester spoke with vendors and health plans in this market to unearth best practices.

TABLE OF CONTENTS

• Consumers Are Confronted With Many Choices In Online Provider Research
• Consumers Turn To Health Plan Web Sites First For Provider Research

RECOMMENDATIONS

• Plans And Vendors Must Provide Transparency And Usability To Win
• Related Research Documents

This is an excerpt

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