For Customer Experience Professionals

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	November 5, 2007 How To Hire The Right Interactive Agency What Every Client Should Know Before Issuing An RFP For Web Design Work by Kerry Bodine with Harley Manning, Andrew McInnes, Steven Geller	Average: 9  (3 ratings)

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Executive Summary

The interactive agency selection process is tough. Narrowing the field from hundreds of potential players to just one partner can be a daunting task — one that can make or break a Web exec's career. Today this process is harder than ever because the Web design industry has shifted to a seller's market. Worse, prospective clients often have unrealistic expectations that stem from traditional advertising relationships and an RFP process that's hardly changed over the past 50 years. What Web execs need now is a better way to approach the hiring process. Specifically, they need to commit both time and resources to five major steps: advanced preparation, request for information (RFI) and request for proposal (RFP) creation, courtship, evaluation, and negotiation.

TABLE OF CONTENTS

• Hiring An Agency For Web Design Work Is Challenging
• The Hiring Process For Web Design Work Is Broken
• Web Execs Need A New Agency-Hiring Process

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