For Interactive Marketing Professionals

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	June 22, 2007 Hispanic Social Computing Takes Off Make Hispanics A Part Of Your Social Marketing Efforts by Tamara Barber with Ted Schadler, Charlene Li, Elise Godfrey

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Executive Summary

Social networking among online Hispanics tripled between 2005 and 2006. Today, half of online Hispanics do at least one of five Social Computing activities, including blogging, maintaining personal Web pages, and commenting on discussion boards. At the top of the social networking site list is MySpace, with 31% of Hispanics visiting at least once a month. The message is clear for interactive marketers: Brands aimed at young Hispanics should tap into Social Computing activities and include blogs and social networking sites in their media plans.

TABLE OF CONTENTS

• Hispanic Social Computing Activities Are Ramping Fast
• English- And Spanish-Preferring "Social Networkers" Are Different
• MySpace And YouTube Are First For Online Hispanics

RECOMMENDATIONS

• Tap Into The Growing Hispanic Social Computing Dynamic
• Supplemental Material
• Related Research Documents

This is an excerpt

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