For Consumer Product Strategy Professionals

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	June 22, 2007 Home Networks Begin To Shift To Entertainment by Charles S. Golvin with Bradford J. Holmes, Remy Fiorentino, April Lawson	Average: 9  (3 ratings)

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Executive Summary

Home networks, the foundation of the digital home, are moving into the mainstream — 27% of US online adults say that they have a network in their home. Most consumers erect these networks to share a broadband connection, files, or a printer across multiple PCs. An increasing number of networkers are moving beyond these basic PC activities — they connect game consoles and DVRs to their network, play music from their PC on their home stereo, or stream Internet video to their TV. These entertainment-centric users now comprise one-third of all networkers. To accelerate this effect, tech marketers must focus their message on new experiences and away from the device.

TABLE OF CONTENTS

• Home Networks Move Beyond Data To Entertainment
• Non-Networkers Expose A Marketing Gap

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• Market The Experience, Not The Gear
• Related Research Documents

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