Document Controls
For Healthcare & Life Sciences Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
July 12, 2006 Hospital Web Sites Disappoint VisitorsMarketers Must Improve Site Usability To Succeed Onlineby Lynne "Sam" Bishop with Eric G. Brown, Will McEnroe, Francesca Bartolomey |
|
This is an excerpt
Executive Summary
Hospitals are beefing up their online presence, but so far consumers aren't impressed. A scant 39% of visitors report that they are satisfied with hospital sites overall — well below the satisfaction levels media and retail sites enjoy. To successfully build their brands online and engage consumers, hospital marketers must improve Web site usability by employing a user-centric approach to design.
This is an excerpt
Buy Risk-Free
Price: US $199
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
