For Vendor Strategy Professionals

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November 21, 2008 (updated December 10, 2008) The Hour Of The Vendor Strategist: Three Mega Business Trends Will Reshape The Tech Sector by Thomas Mendel, Ph.D., Navi Radjou with Pascal Matzke, Jonathan Penn, Peter O'Neill, Stefan Ried, Ph.D., Chris Andrews	Average: 9  (5 ratings)

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Executive Summary

The news headlines are awash with gloom-and-doom news about the mortgage crisis, the financial sector's meltdown, and rising unemployment. Western economies are undoubtedly plunging into a recession. Yet, Forrester encourages forward-thinking tech vendors to see the silver lining in today's dark economic clouds. Rather than channeling all their strategic thinking into dealing with the recession's short-term effects, tech strategists must reposition their firms to capitalize on three major business trends that will completely redraw the tech sector's competitive landscape by 2015: globalization 2.0, invisible IT, and the consumerization of IT.

TABLE OF CONTENTS

• Three Macro Business Trends Will Reshape The Tech Sector By 2015
• Globalization 2.0 Will Usher In the Post-American Tech Economy
• Invisible IT Will Make Clever Use Of Technology As The Source Of Differentiation
• The Consumerization Of IT Will Spawn The "Business Consumer Tech" Market

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This is an excerpt