For eBusiness & Channel Strategy Professionals

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	February 12, 2007 (updated February 14, 2007) How BB&T Built A Superior Online Application Rethinking Processes And Practices Results In A Best-Practice Sales Process by Brad Strothkamp with Carrie Johnson, Peter Hult	Average: 9  (2 ratings)

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Executive Summary

In late 2005, the BB&T eBusiness group assembled a team to rebuild and rethink the online checking account application and associated processes. The team, which involved key members of the organization, rethought and redesigned long-standing processes and built a checking account application that promises to be the envy of the industry. The new application has resulted in more sales, reduced costs, and a better overall customer experience. But more importantly, the story of how the application came together is a blueprint for other eBusiness organizations.

TABLE OF CONTENTS

• BB&T Sets A Standard For Online Checking Applications
• Project Organization And A Methodical Process Ensured Success
• Hard Work Resulted In Short-Term Success And Long-Term Viability

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• BB&T Sets An Online Sales Blueprint For All To Follow
• Related Research Documents

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