For Financial Services Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 7, 2006 How Consumers Buy Banking Products Mortgage Buyers Prefer Different Channels For Different Activities by Brad Strothkamp with Bruce D. Temkin, Peter Hult

This is an excerpt

Executive Summary

US and Canadian online research and application activity continued to increase in 2005. Consumers in the online sales process prefer to use a mix of channels as they move from researching to applying, then to fulfilling their product choice. Financial firms need to first dissect overall sales processes, then understand consumers' preferred channels for each step of the process. Armed with this information, channels can be best aligned to meet consumer's sales expectations.

TABLE OF CONTENTS

• Online Research And Application Behavior Continues To Increase
• A Seamless Cross-Channel Experience Is Key To Maximizing Sales

RECOMMENDATIONS

• Creating A Better Site Experience
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.