For Interactive Marketing Professionals

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	February 6, 2008 How Consumers Find Web Sites Social Tools Play A Significant Role For Youth by Charlene Li with Josh Bernoff, Cynthia N. Pflaum, Scott Wright	Average: 9  (1 rating)

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Executive Summary

Consumers find out about new Web sites through a wide variety of sources, ranging from search engines to radio ads. Different generations rely on different sources; youth and young adults particularly depend on social media like social networking sites. Successful marketers will vary the channels they use to drive traffic depending on the generations they are targeting and elevate the role of social media when reaching out to youth.

This is an excerpt

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