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December 20, 2005 How Consumers Research And Buy Car Insuranceby Elena Giovannini, Benjamin Ensor with Martha Bennett |
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This is an excerpt
Executive Summary
Europeans are turning to the Net to research and buy car insurance — but behavior varies widely by country, with direct channel use in the UK well ahead of other countries. Elsewhere, many customers rely on advice from professionals or from family and friends. In every country, the customers who research online tend to focus on product features, particularly price, while those who use traditional channels tend to care more about having a relationship with a company that they trust.
This is an excerpt
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