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December 22, 2005 How Consumers Research And Buy Home Insuranceby Elena Giovannini, Benjamin Ensor with Martha Bennett |
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This is an excerpt
Executive Summary
The number of Europeans who have turned to the Net to research their home insurance policy has doubled since 2002. Online sales of home insurance policies are growing too. But customers' behavior varies widely by country — with the UK ahead of the rest of Europe in direct channel use. Elsewhere, most customers still rely on advice from professionals and buy face to face at bank branches, insurance agencies, or in their home.
This is an excerpt
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