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January 3, 2006 How Consumers Research And Buy Travel Insuranceby Elena Giovannini, Benjamin Ensor with Martha Bennett |
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This is an excerpt
Executive Summary
The high street remains the biggest distribution channel for travel insurance in Europe. But Europeans are gradually adopting remote channels to research and buy travel insurance. The customers who research travel insurance on their own — in newspapers, magazines, or online — tend to buy through remote channels such as the Net or the phone.
This is an excerpt
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