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August 27, 2007

How Consumers Use Manufacturers' Web Sites

by Sucharita Mulpuru, Elizabeth Davis

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Executive Summary

This Data Chart presents information about how consumers use manufacturers' Web sites, the results of a study by Channel Intelligence, conducted in conjunction with Forrester Research.

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Sucharita Mulpuru

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption, Marketing & Advertising, Interactive Marketing, Customer Experience, Web Site Design

Industry

Consumer Packaged Goods, Consumer Packaged Goods Marketing, Retail, Retail Marketing, Consumer Retail & CPG, Manufacturing, Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America