For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	May 1, 2009 How Digital Consumption Is Reinventing The Media Industry How The Forrester Content Strategy Review Can Help by Nick Thomas with Mark Mulligan, Erik Hood

This is an excerpt

Executive Summary

The media industry is in the middle of a revolution, and it's tough out there. As content and consumption become increasingly digital, old business models based on tightly controlling the distribution of premium content are no longer relevant. As we shift from a distribution paradigm to a consumption paradigm, companies have to rethink their strategies. The balance of power is shifting from the content owners to platforms — and from producers to consumers. Different categories of media content are evolving and adapting at different rates, but in all cases, there is no simple solution to countering declining revenues from physical media. Companies looking to ensure that their online content offerings meet both consumer needs and strategic objectives should use the Forrester Content Strategy Review to evaluate their offerings against those of their competitors.

TABLE OF CONTENTS

• Digitization Is Fundamentally Changing Audiences' Relationship With Content
• Many Content Offerings Fail To Meet Strategic Objectives

RECOMMENDATIONS

• SMILE: Simplify, Measure, Incentivize, Leverage, Experiment

WHAT IT MEANS

• We Are Experiencing A Shift From A Distribution To A Consumption Paradigm
• Supplemental Material
• Related Research Documents

This is an excerpt