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November 20, 2007 How European Young Professionals Research Financial Decisionsby Benjamin Ensor, Reineke Reitsma with Jennifer Ford |
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Executive Summary
Young professionals are an attractive group for financial companies — they are an affluent segment of the population, whose incomes are likely to grow with their career paths, and who have an increasing need for financial products. There are currently slightly more than 12 million young professionals in Europe, for whom the Net is a central tool for networking, information gathering, and conducting their financial affairs. Financial services companies that want to win these customers should focus on the Web to market financial products and services to this young and dynamic group, but they still need to provide a human touch to sell.
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