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October 30, 2009 How Europeans Searchby Shar VanBoskirk, Rebecca Jennings with Thomas Cummings, Jennifer Wise |
Average: 10
(2 ratings)
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This is an excerpt
Executive Summary
Many European online consumers start at search engines when doing product research, especially in the UK and Germany, and consumers across Europe exhibit a high level of trust in natural search engine results. However, European consumers are wary of paid search ads. Marketers should balance their natural and paid efforts in order to better leverage SEO and improve trust of sponsored listings.
TABLE OF CONTENTS
- European Consumers Research Via Search
- Searchers Trust Natural, Not Paid Results
RECOMMENDATIONS
- Balance Natural And Paid Efforts
- Related Research Documents
This is an excerpt
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