For Financial Services Professionals

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	June 10, 2005 How Financial Firms Rank On Customer Advocacy Consumers Rate 34 Top Firms On The Trait That Deepens Customer Relationships by Bill Doyle with Bruce D. Temkin, Peter Hult, Adele Sage	Average: 10  (1 rating)

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Executive Summary

Customer-owned firms like USAA and credit unions have the highest percentage of customers rating them high on customer advocacy, the perception that a firm does what's best for its customers, not just the firm's bottom line. Large retail banks rate lowest, with the very bottom spots in our ranking going to the three largest US banks.

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