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January 9, 2008

How Media Brand Users Participate In Social Technologies

by Charlene Li

This is an excerpt

Executive Summary

Nearly half of US online adults are social media users, those who participate in at least one online social activity at least monthly or more. Increasingly, Social Computing isn't only for the young, but for all Internet users -- people who go online at least once a month or more. This fact especially resonates among print and TV brand users: Media brands should incorporate social media into their marketing campaigns.

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Customer Experience, Social Computing & Web 2.0, Web Site Design, Marketing & Advertising, Emerging Marketing Channels, Interactive Marketing

Industry

Consumer Industries, Consumer Technology, Consumer Portals & Search, Media & Entertainment, Consumer Media & Entertainment, Media & Advertising Trust, Publishing, Television

Geography

Asia Pacific, Europe, North America