For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 14, 2007 How Proprietary Technologies Differentiate Interactive Marketing Agencies And Why Prospective Clients Should Care by Kerry Bodine with Harley Manning, Andrew McInnes	Average: 10  (2 ratings)

This is an excerpt

Executive Summary

Several top interactive marketing agencies offer proprietary technology solutions that supplement their design and marketing services. These client-facing and behind-the-scenes tools fill gaps in a swiftly changing marketplace and provide some distinct advantages over applications from traditional software vendors. However, there are significant risks in purchasing proprietary technology from a service-based company whose core competency isn't building software products. Prospective clients should weigh these risks against the benefits of using specific agency software solutions and consider how to protect themselves if they do take the plunge.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.