For eBusiness & Channel Strategy Professionals

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	April 30, 2007 How Social Computing Changes The Way You Sell Travel Online Travel Will Shift From Passive Selling To Active Engagement by Sarah Rotman Epps with Henry H. Harteveldt, Brendan McGowan	Average: 9  (3 ratings)

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Executive Summary

Advances in Social Computing — the collection of technologies enabled by cheap peer-to-peer connections, such as blogs, wikis, and social networks — are changing the way you sell travel. As travelers forge connections and share information with like-minded travelers online, their needs and expectations are changing. They want more relevance and more perfect information, and travel marketing and distribution professionals will need to deliver. Social Computing will catalyze and aid a shift in online travel from passive selling to active customer engagement, which will affect every aspect of the way you distribute and market your products.

This is an excerpt

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