For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	July 31, 2009 (updated August 11, 2009) How Social Media Can Improve The Automotive Customer Experience by Ron Rogowski with William Chu, Angela Beckers	Average: 8  (3 ratings)

This is an excerpt

Executive Summary

A recent Forrester survey of 4,500 online consumers showed that people want auto manufacturers to engage them with social media. For auto manufacturers, a good social media strategy can help strengthen relationships with consumers while providing cost-effective insights into consumers' needs and attitudes. To design effective social media experiences, customer experience professionals at automotive companies should profile customers' Social Computing behaviors and call out social behaviors in design personas.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.