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	November 3, 2008 How Social Media Disrupts Online Classifieds Employment Classifieds Illustrate The Industry's New Paradigm by Sarah Rotman Epps with Carrie Johnson, Kate van Geldern	Average: 9  (1 rating)

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Executive Summary

Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews, wikis, and social networks. The online recruitment sector of the classifieds industry especially is undergoing rapid change, as social media transforms the way people find jobs online, which is in turn changing the economics of classifieds eBusiness. Existing players in the online classifieds market, like newspapers and portals, can use social media to their advantage by being partners to advertisers and by using social applications to reach and engage their audience, on and off their Web sites.

TABLE OF CONTENTS

• Social Media Brings Yet More Change To Online Classifieds
• Social Media Affects The Economics Of Classifieds eBusiness

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This is an excerpt